Say YES to spreading love
Our Story
T.O.F.E' - The Original French Essence
In the bustling heart of Dubai, and France amidst the fusion of cultures and the crossroads of old and new, a vision was born. A vision to create a brand that transcends the ordinary and celebrates the most profound human emotion—love. This vision took shape in the form of T.O.F.E’, pronounced ‘TOFFEE’, an acronym that stands for The Original French Essence. We realized that while love is universal, it is often the most overlooked treasure.
T.O.F.E’s journey began with a simple yet powerful idea: to create perfumes that are more than just scents; they are messengers of love. Each bottle is a testament to the craftsmanship and heritage of French perfumery, designed to evoke the emotions that connect us all. Our perfumes are crafted in Paris, the city of love, by a perfumer whose family’s legacy in niche fragrances has been long established.
The name T.O.F.E’ itself is a homage to the authenticity and elegance of French perfumery, promising an olfactory experience that is both original, exclusive and enchanting. It’s a brand that speaks the language of love fluently, with each note in its fragrances composing a symphony that resonates with the heart’s deepest desires.
As we stand today, T.O.F.E’ is not just a brand; it’s a movement. A movement to bring back love into the world, one fragrance at a time. Our commitment to sustainability mirrors our commitment to love—pure, unadulterated, and responsible. We are proud to be plastic-free, vegan, and free from animal cruelty, parabens, and colorants. Our packaging, made from corrugated boxes, reflects our dedication to the environment and the future we want to build.
Our narrative is not confined to the borders of a particular country. It’s a narrative that’s global, with roots in EU, a presence in Dubai, India and a spirit that’s inherently Parisian. T.O.F.E’ is a brand that’s as diverse as the love it aims to spread. It’s a brand for the urban, for the world citizen, for the lover in all of us.
T.O.F.E’ is synonymous with love. We envision a world where T.O.F.E’ is the first thought that comes to mind when someone wants to express love, be it to a spouse, a partner, a parent, a friend or a sibling. We dream of a legacy where T.O.F.E’ is not just India’s biggest perfume brand but also a beacon of love and sustainability.
Our story is just beginning, and we invite you to be a part of it. To be a part of T.O.F.E' is to embark on a journey of love, to experience the joy of giving, and
to embrace the power of scent in creating everlasting memories. Join us, and let’s spread love, one fragrance at a time.
As you reach the end of our story, remember that T.O.F.E' is more than a fragrance—it’s a message in a bottle, carrying the simplest yet most powerful declaration from us to you: I love you. In every note, in every scent, we are whispering these words, hoping to inspire love in every aspect of your life.
What we stand for.
Transparency.
Transparency is at the heart of our business. We ensure our community is well-informed with truthful and essential insights about our industry and the products we offer. By sharing comprehensive information about where our ingredients come from to addressing your concerns directly, we stand apart in our approach—there’s no concealment or deception.
Craftsmanship.
Our commitment to excellence is unwavering; we consistently deliver top-notch quality without compromise. Despite our perfumes being more affordably priced than you might expect, each TOFE perfume bottle encapsulates the finest fragrances from Grasse, France—renowned as the world’s perfume hub. Crafted by perfumers who prioritize exceptional standards and values, our perfumes boast superior concentrations, guaranteeing an enduring scent.
You are enough.
In a world that often preys on vulnerabilities, seeking profit in the shadows of self-doubt, we stand as a beacon of love and self-acceptance. We refuse to impose fleeting trends or prescribe the ‘perfect’ scent. Instead, we invite you to explore fragrances that stir your soul and awaken your heart. Embrace the scents that resonate with your spirit and craft a symphony of aromas that is uniquely yours.
Perfume for all.
Exquisite fragrances are a right, not a luxury reserved for a select few. We are committed to democratizing the essence of elegance, ensuring that everyone has the opportunity to experience the finest scents. Our dedication lies in crafting high-quality perfumes that celebrate the beauty of diversity and inclusion.
Team clean.
Scent is a personal signature. At TOFE’, our aspiration extends beyond crafting perfumes that simply uplift your spirits. We aim for a higher standard of goodness, both for you and our Earth.
Adhering to stringent E.U. cosmetic safety guidelines, we create our products with ethics, sustainability, and premium ingredients at the forefront. Our fragrances are not only vegan and eco-conscious but also 100% non-toxic and cruelty-free, allowing you to enjoy luxury with a clear conscience.”
Team green.
Our packaging is as thoughtful as our fragrances. Opting for recyclable and eco-friendly materials, we ensure our packaging choices benefit the planet. It’s a positive impact for the environment and a smart choice for you.
Moreover, we extend our commitment to sustainability through our sales process. Any returned perfumes are graciously donated to charity, reinforcing our dedication to an eco-conscious and ethical approach.
Your TOFE' fam.
TOFE’ is rooted in Luxembourg, yet our essence is drawn from the rich tapestry of cultures spanning three continents. Our brand is a global mosaic, reflecting diverse thoughts and ideas.
The soul of France is woven into our identity; with a quintet of master perfumers from Paris and our esteemed evaluator in Paris, the French flair is an indelible part of our essence.
Our customers are the heartbeat of TOFE’. Your voice shapes our creations, your preferences inspire our fragrances, and your feedback propels us forward. We’re not just a brand; we’re a community, constantly evolving with you to enhance the TOFE’ journey.
